Design

DuoLingo's Chess Icons Relate To Difficulty
DuoLingo's Chess Icons Relate To Difficulty
DuoLingo uses icons to show the relative difficulty.  Read more...
Wasn't Expecting That - The Surprise Effect
Wasn't Expecting That - The Surprise Effect
The Surprise Effect works extremely well in low expected moments.  Read more...
Consistency And Confidence plus the Peak End Rule
Consistency And Confidence plus the Peak End Rule
Breaking consistency in your UX design can break your user's confidence in your product. Learn how consistency in your UX design teaches and the Peak End Rule. Read more...
Use Nudging To Direct Users To More Conversions
Use Nudging To Direct Users To More Conversions
Nudging is a great way to get users down specific paths you want them to go. Here we break down a way to do this. Read more...
Why UX Design Is Important In The Age Of AI
UX design is important to building confidence in your products. With AI making everything more efficient and lowering the bar to entry, it's going to be increasingly important to ship well designed product. Read more...
UX Design Tools - Including AI [Updated for 2025]
UX Design Tools - Including AI [Updated for 2025]
There's so many tools out there for UX design. I cover the general tool areas I've used in my career and give a few examples of each. Read more...
ReWire: Fixing Fender's Product Page With Design Principles
ReWire: Fixing Fender's Product Page With Design Principles
Fender has a great product page showcasing their iconic guitars. Useful and informative until you scroll down.  And you come across a big block of text. Crammed info, hard to... Read more...
Two Words To Better UX
Two Words To Better UX
Reduce the mental workload on your users - it's a core pillar for great UX. And sometimes it's as simple as adding two words. Read more...
UX Debt Can Come From Good Design
UX Debt Can Come From Good Design
UX debt can be part of natural product evolution. Often UX debt has a negative connotation. In fact when I Google 'UX Debt", Gemini gives me this: UX debt refers... Read more...
Why UX Design Is Like NYT Connections
Why UX Design Is Like NYT Connections
Design is often obvious when it's done. It all just makes sense. It reminds me of the NYT's game Connections.  Read more...
Navigating A Design Team Through Change
Navigating A Design Team Through Change
Navigating your design team through a company change can be stressful and worrisome. It really puts your design leadership skills to the test.  Here’s a framework for dealing with this.  Read more...
Zero To One // How To Approach The Design
Zero To One // How To Approach The Design
Designing zero to one products can be a challenge. It doesn't have to be. Here's how to approach the design. Read more...